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In November 2000, Ross Eichorn, previously General Manager (Automotive) for Castrol Oil joined the Harrier
National team as Sales and Marketing Director.
"Our recent impetus has been our new vehicle extended mechanical protection plan."
Ross advises.
"Over the last few years many dealers have taken advantage of this exciting
opportunity which sees new car customers returning to dealerships long after the
manufacturer's warranty has expired. It has certainly become a major contributor
to customer loyalty and subsequent dealership success." "Honestly," he says,
"Wouldn't you like to see your customers more?"
More importantly, reports are showing that customers are much preferring to
service at their purchasing dealerships. With competitive pricing, genuine parts and factory trained technicians,
and vastly superior quality over that of independent repairers such as UltraTune, Midas, LubeMobile, Repco
and K Mart it's really no surprise that dealers are pulling customers back.
In Motor Dealer Alert, leading industry accountants Deloittes advised that "...the
biggest drain on service has been the high loss of customers to non-franchised
service providers. The big question is how much more successful could dealers be,
and therefore how much happier would their customers be if service retention was higher?"
Harrier National's New and Used extended warranty plans consistently keep customers wanting to come back not only for servicing but for repair work too. This is a win/win situation. The customer enjoys quality servicing and repairs at highly competitive pricing, using genuine parts, while as
Deloittes say, the dealers service department becomes their most successful department.
Fellow Director, Michael Volikas, whose remarkable industry experience
includes giants Suttons Motor Group (Australia) and the United Automotive Group (Penske)
in the USA, says "with over 163,000 approved claims totalling more than $62 million since 1985, my role
- well, along with our excellent office support team - is to provide first class
service to customers and dealers alike. "
"Our system of monthly reporting and
half yearly national comparison graphs allows dealers to benchmark their
performance with a view to improving customer satisfaction. The program ensures
a maximisation of service retention and it is our duty to provide total
efficiency in claims approval and data support."
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